FPO HEADLINE
Paid Media
ART DIRECTION
As Art Director for Guitar Center’s Singer-Songwriter competition, I oversaw the creative direction for photography, design, digital experience, and video elements. The competition, featuring legendary producer Don Was and Colbie Caillat, aimed to discover and support emerging musical talent. My role was to create a visually compelling and engaging experience that showcased the artists’ skills and captured the excitement of the competition.
Editorial
ART DIRECTION
As Art Director for Guitar Center’s Singer-Songwriter competition, I oversaw the creative direction for photography, design, digital experience, and video elements. The competition, featuring legendary producer Don Was and Colbie Caillat, aimed to discover and support emerging musical talent. My role was to create a visually compelling and engaging experience that showcased the artists’ skills and captured the excitement of the competition.
Guitar Center - Cage The Elephant
Guitar Center - Richie Hawtin
Music Video & Live Performance
CREATIVE DIRECTION
As Art Director for Guitar Center’s Singer-Songwriter competition, I oversaw the creative direction for photography, design, digital experience, and video elements. The competition, featuring legendary producer Don Was and Colbie Caillat, aimed to discover and support emerging musical talent. My role was to create a visually compelling and engaging experience that showcased the artists’ skills and captured the excitement of the competition.