Guitar-A-Thon
CREATIVE DIRECTION
Led the creative team working on Guitar-A-Thon, a three-week, omni-channel retail sales event. This campaign featured new product launches, exclusive offers, engaging experiences, and compelling storytelling to drive sales of guitars and related gear.
At Guitar Center
ART DIRECTION
As Art Director for Guitar Center’s internal creative agency, I led a collaborative campaign with EDM pioneer Richie Hawtin. I oversaw the design and development of print, web, and video content that showcased his unique gear choices and creative process. Conducting an onsite interview, I delved into the inspiration behind his music, aiming to aspire customers to explore new sounds.
Drum-Off
ART DIRECTION
As Art Director for Guitar Center’s 26th annual Drum-Off competition, I oversaw the design and development of the entire visual experience, from the website and digital assets to print materials, event signage, and video content. Drum-Off provided the opportunity to create an engaging campaign that showcased the passion of authentic Drum-Off participants.
Lorem Ipsum
ART DIRECTION
As Art Director for Guitar Center’s 26th annual Drum-Off competition, I oversaw the design and development of the entire visual experience, from the website and digital assets to print materials, event signage, and video content. Drum-Off provided the opportunity to create an engaging campaign that showcased the passion of authentic Drum-Off participants.
Drum-Off
CREATIVE DIRECTION
As Art Director for Guitar Center’s 26th annual Drum-Off competition, I oversaw the design and development of the entire visual experience, from the website and digital assets to print materials, event signage, and video content. Drum-Off provided the opportunity to create an engaging campaign that showcased the passion of authentic Drum-Off participants.
Singer Songwriter
ART DIRECTION
As Art Director for Guitar Center’s Singer-Songwriter competition, I oversaw the creative direction for photography, design, digital experience, and video elements. The competition, featuring legendary producer Don Was and Colbie Caillat, aimed to discover and support emerging musical talent. My role was to create a visually compelling and engaging experience that showcased the artists’ skills and captured the excitement of the competition.
Fresh Cuts
ART DIRECTION
As Art Director for Guitar Center’s internal agency, I led the design and development of a collaborative campaign with Coheed and Cambria, featuring an exclusive track from the band, for the release of Fresh Cuts Vol. 8. I created the original illustration and graphic design for the project, drawing inspiration from the band’s iconic comic book aesthetic.
