Cage The Elephant.
Cage The Elephant.
Cage The Elephant
ART DIRECTION
As Art Director for Guitar Center’s internal creative agency, I led the design and development of a partnership campaign with Cage the Elephant. I oversaw the editorial content across print, web, and video, focusing on the band’s recording process at Dan Auerbach’s Easy Eye Studio. By highlighting the gear used and creative insights shared by the artists, the campaign aimed to inspire customers to be curious, explore new possibilities and find the perfect gear to match their aspirations, while supporting Cage the Elephant latest release and upcoming tour.
Lorem Ipsum Editorial Video
The Gaslamp Killer.
The Gaslamp Killer.
The Gaslamp Killer
ART DIRECTION
As Art Director for Guitar Center’s internal creative agency, I spearheaded a collaborative campaign with The Gaslamp Killer. I oversaw the design and development of print, web, and video content that showcased the artist’s unique gear choices and creative process. By highlighting the inspiration behind his music, the campaign inspire customers to experiment with new sounds and find the perfect gear for their musical journey.
Lorem Ipsum Editorial Video
Richie Hawtin.
Richie Hawtin.
Richie Hawtin
ART DIRECTION
As Art Director for Guitar Center’s internal creative agency, I led a collaborative campaign with EDM pioneer Richie Hawtin. I oversaw the design and development of print, web, and video content that showcased his unique gear choices and creative process. Conducting an onsite interview, I delved into the inspiration behind his music, aiming to aspire customers to explore new sounds.
Lorem Ipsum Editorial Video
Charli XCX.
Charli XCX.
Charli XCX
ART DIRECTION
Lorem Ipsum Charli XCX dropped by the Guitar Center Hollywood High-End Recording Room to talk about her musical beginnings, the evolution of her sound, influences and inspiration. Be sure to check out Charli XCX's new album "SUCKER"
Lorem Ipsum Editorial Video